For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling. : Simon Mainwaring
The world of marketing isn't complex, but the fact that you go forward with a mindset of "I am not an expert in marketing", is what affects how you reach out to your customer base.
The key is to communicate what you're building and why it matters to your audience through effective storytelling. By leveraging the power of giveaways and social media, you can create a compelling brand story that resonates with your target audience and drives engagement. In this blog post, we'll explore how giveaways can help you create a buzz around your blockchain project and craft a story that captivates your audience.
The more you do, the more you gain clarity on all the nitty gritties to be checked on the post to make it more effective. That's when you are levelling up your ante and making marketing more streamlined and trackable. Now, it's the same logic for any product out there, be it a SAAS product on Web 2.0 or a DAPP on any blockchain in WEB 3.0. It all comes down to a way of storytelling about your product and creating a campaign that well suits your brand definition.
Web 3.0 marketing is a bit different from traditional marketing. It's more community-centric and needs constant interaction. This can be bolstered with campaigns catered to:
- Performing actions on your social channel
- Using your testnet or mainnet application which indicates interaction
This would create engagement with the product as well as socials for upcoming updates.
Now let's try and fit your product story with a giveaway based on your domain.
Defi (Decentralized Finance)
Let's start this with an example. Take a look at how our partner Beasmswap DEX using a hybrid campaign has created a brand and product story on AirLyft.
If you look closely, you'll see some interesting way this giveaway was organized:
- Tasks are placed in the order of effort (low effort to high).
- The social tasks are very strategically organized where they have asked users to interact with certain posts on Twitter and then join their communities.
- Once the user completes all the 4 tasks highlighted here, they are actually travelling the entire Beamswap platform and now they have a much greater idea of what and where are all the DEX functionality available on Beamswap.
In the same way, you being in a decentralized finance sector can create your own story and implement it in giveaways. There are tons of things on which you can educate your prospective customers and help them understand the jargon of blockchain finance that would decrease the entry barriers to the product.
L1 & L2 Crypto Ecosystem
Ecosystems are huge! They are a combination of builders, developers, miners, stakers, dapps and many more. It is quite difficult for the ecosystem team to understand what attracts more attention and how to keep a track of each of these contributors.
It has been seen that the ecosystem performs certain drops on a huge scale and we believe that adding a story to it for certain drops is going to change the game.
At AirLyft, we have provided ecosystems with the flexibility to
- Create their profile
- Have onboarding journeys catered to the type of users in coming.
It means, miners will have a different giveaway for onboarding and dapps will have a different onboarding journey. This journey can be very strategic and the ecosystem team can reward them based on the categories and address all the important things needed for a successful journey. Take a look at Telos' Profile and how they are onboarding DAPPS.
GameFi (Gaming & Finance)
GameFi categories have shown a forward surge recently and that has attracted a lot of interest from various community members. Now, we are sure that you want to stand out from other GameFi projects available in the market and for that
- Your incentivization
- Brand awareness
- And your game story
should all be streamlined. This shouldn't be a problem for you as the game is a story in itself and you have to present the same to prospective gamers.
You can leverage the decentralized nature of AirLyft and its integration with famous indexing protocols such as Subquery, Subgraph, and Subsquid and create engaging in-game actions such as,
Collection of resources, connecting every single day, reaching a certain level, and so on.
Create a story on how you want your customers to interact with the product and let the prospective gamers via an incentivized giveaway be aware of the actions available in the game for them and how would they benefit from it. Enhance your strategy today using AirLyft.
NFT Projects (Non-Fungible Tokens)
Today, each individual holds a certain NFT and that's what the growth of NFT sectors is. For NFT projects, the key to growth at the very first stage is awareness in which utilities are presented in form of stories. AND THIS STORY HAS TO BE STRONG!
Once you have gained enough traction on social channels, it's time to sand off your story a bit where you can leverage the AirToken functionality at AirLyft to create your own virtual NFTs that in some way are connected with the live NFTs you will be enabling for sale. For instance, you can create a story on engaging for a month and collecting virtually created AirToken rewards and anyone having all the AirTokens available with them will be eligible for a discounted live NFT.
You can also use AirLyft's AirPool functionality after the release of your NFTs in which you can collaborate with say GameFi, Defi, or Metaverse projects stating "hold this NFT" and enjoy certain benefits on the partnered GameFi project. Trust us, the possibilities of strong story creation are endless and it's just the start.
Virtual World: Metaverse
Metaverse, also known as the virtual world where you experience the real world virtually. Just like NFTs, it's the same with Metaverse where the key to boom is your virtual world awareness at first. Your community members are waiting to get a share of your virtual world and all you have to do is present to them well the story of why you created the virtual world in the first place and how is it going to benefit holders of it.
For instance, the team at RMRK knew this well and created the social awareness hybrid campaign at AirLyft for their metaverse Skybreach, in which
- She asked participants to share their feeling about the virtual world
- Share the word with their followers
- Collect feedback
- Share utilities
- Create memes about the upcoming project
Due to the engaging activities, the Skybreach land sale was noticed by the entire blockchain community. Eventually, entire land sales on Metaverse were sold out which was a huge win. Once they had the community gathered, it was now much easier for the second part of the brand story on what enhancements are coming in the near future.
While these are past stories, it doesn't mean you do the same. Your project is different and hence the story will be different. It has no end and becomes exciting with each growing day provided you are presenting it to the community in the right way.
We at AirLyft want to be part of that story and present you with a platform that will automate your entire brand awareness and story creation process which can be tracked with analytics. Try AirLyft now and create your first campaign here.