Case Study: RMRK

RMRK, an innovation wave in the NFT categories of blockchain, is a set of NFT Legos that give NFTs infinite extensibility, hosted on Kusama Blockchain, Polkadot's canary network, without the need for parachains or smart contract. RMRK team has introduced eternal liquidity, forward compatible, nested, conditional, and multi resourced NFTs in the world of blockchain.

RMRK

About RMRK

RMRK, an innovation wave in the NFT categories of blockchain, is a set of NFT Legos that give NFTs infinite extensibility, hosted on Kusama Blockchain, Polkadot's canary network, without the need for parachains or smart contract. RMRK team has introduced eternal liquidity, forward compatible, nested, conditional, and multi resourced NFTs in the world of blockchain.

Campaign Requirements

RMRK is building a decentralized and continuously evolving metaverse named Skybreach that is much easier to experience on a mobile device. The Skybreach Metaverse contains different rarities of land that users can buy and enjoy innovative features of Skybreach. The team at RMRK wanted to create an innovative Skybreach Land Sale campaign where users had to complete set of innovative tasks on social channels, and their metaverse to get

Rewarded with up to 1000 xcRMRK tokens which they can claim directly from AirLyft, and The best 50 entries will win T-shirts after the giveaway and these will be distributed manually by the RMRK team.

Below are a few requirements that were shared by the RMRK team for the campaign. Automatic Collection of verified public addresses on the Moonriver Network Following the team and engaging with social channel contents on Twitter. Grow their engagement and exposure on Subsocial. Visit and engage with the Instagram channel of RMRK. Create and post original contents on Twitter. Collect merchandise information of participating users. Reward extra entries to the users who hold a land on the Skybreach metaverse. This was an on-chain verification on the Moonriver Network. Finally, automate the reward distribution mechanism to create a much better project & user experience.

Solutions Offered

Each of the above mentioned points were taken care of one by one and below were the solutions offered as part of a campaign by AirLyft.

AirLyft provided an automated verification mechanism on all social channels such as Twitter, Instagram, Subsocial, and others where entries were awarded only to those who have completed certain required tasks. AirLyft verified original content being posted about Skybreach on Twitter and rewarded entries accordingly. Main focus is to have legit participation and this is where AirLyft helped them by it’s Certificate Authority module and task level verification for each task that restricted Bot participation. They also needed a unified CSV downloadable sheet of all participations that AirLyft provided. AirLyft provided an on-chain mechanism where users had to verify on chain if they have bought land on metaverse or not. AirLyft also provided a Form module so that users were able to enter their merchandise and shipping information without the marketing or content team having to collect manually. AirLyft provided RMRK the flexibility to create a reward pool where they locked 1000 XCRMRK tokens as reward to distribute their users. This helped automate the reward distribution mechanism and save hundreds of hours.

Post Event Result

As a part of the first campaign, RMRK for this event achieved over 650 unique users with over 10,500+ entries. The rewards of over $5000 were distributed on chain without any issues. The automated verification of tasks, collection of Moonriver wallet address, on-chain verification was done with a breeze and RMRK team had a much greater automated growth as compared to an event done manually.

About AirLyft

AirLyft is the most complete decentralized, multichain, growth hacking platform ever created for projects to establish, expand, and engage their community. It is a feature-rich platform to incentivize on-chain/off-chain actions by the community. AirLyft also automates the validation, reward creation, and distribution, thereby saving hours of marketing & development effort. This platform supports 9+ blockchains and is ready for all projects including Defi, GameFi, NFT Projects, & Metaverses.

Promote your big idea with Airlyft

Ready to build a customized marketing campaigns for your brand? Create a free Airlyft account, and promote your idea live in 10 minutes.